The Place Brand Observer

The increased potential of city branding has been realized since the 2000s. This is not a very term these days. But more importantly, the idea and the various sorts of possibilities included have been given new trials and hits.   This has happened from time to time and this will keep happening, from time to time. The various factors that are impacted and helped by the branding of cities and ultimately impacting  public diplomacy   are:   1. Increased Tourism 2. Enhanced Business 3. Increase in the number of inhabitants in the city   What Things Are Involved In Place Branding?   With these benefits, the process of applying branding on the cities is termed as, “Place Branding” And this process has a lot to take in when it is taken in the real action mode! And with no doubt, over the years many industries have taken on this path to overcome their struggles with growth and investment. Even with these few cases, there is a lack of consis...

There are plenty of organizations that offer local businesses a chance to succeed by offering many opportunities for networking and the like. Also known as EDCs,  economic development  corporations usually are created to address the economic balance of a particular community. EDCs most commonly consist of a board of directors which include members of the community. The goal of an EDC is to stimulate economic growth by creating new employment opportunities for a community’s members. The benefits of an EDC to a community’s economy are many. In times when unemployment rates are high and incomes are decreasing, or a community’s focus for income is on a sole sector, an EDC can address the core issues of a community’s income and help put things back into balance. But influencing community change requires more than one method. Promotional efforts, financing tools, and government grants may all be used to reach an EDC’s goal. And in these technolo...

When the thought about starting a blog first came to mind, I realized it would need to be called something. It would need to have a name – and, in a sense, a brand. However, I didn’t want the name of our blog to be limiting in any way… What if it started as a home improvement/design blog, but over time evolved into something else? I wanted to allow for that potential evolution, and for open-ended possibilities. A rose is a rose is a rose… or something like that. For direction, I thought about what it was that we were hoping to achieve here – not just within the confines of our four walls, and under our roof, but throughout our city, and beyond – and how that idea could be effectively communicated. And it occurred to me that we wanted to make something. We didn’t want to just be passive residents of a place, but we wanted to actively contribute to it — to build something and have an impact. We wanted to live a life of action and pur...

Place branding and place upliftment is a practice many people practice and they do it with their heart. This is something that is making sure the places they live in are working out for good. Not only the people are benefitted by the place, but also the place is helped and made sure to look good! If you are also, in this line of making proper aspects when it comes to place branding then you should move ahead with some sort of planning. Few Things To Take Note Of When Place Renovation Or Branding Is In Concern:   1. Be Clear About The Project Goals   This is a very crucial stage to be at. This helps in making sure people are getting on the right track. Thus plan, prepare, and think deeply about the various possible stages. This one-stage helps in setting the track and focus right, to help people know, why things are to be done, one certain way. Thus, when you think of place branding techniques, be very clear to know, why you want to do that and how you think to go ahea...

There are few things that for once and all touch loves and in the way, they mark the mark, is never forgettable. There have been many projects that one can relate to if one speaks about  Placemaking .   Here in support of  Placemaking , even when everything is dull and quiet when public spaces are taken in the care of to be abandoned the list says things are good to be taken care of now.   Perspectives To Stick To!   Know that situation will soon get better   Making sure of the things, to bring a change in society is not that easy task to do. This will bring in some sort of un-comfort. This helps in knowing that even though things are not started on the easy note, but definitely people are set on the right track. So, even when the effort of rebuilding or  Placemaking  seems a bit tough and difficult, one can be sure in knowing situations will get better and they have too!   Let us work together: it not a one-man thing ...